It's Not Just PR : Public Relations in Society (9781405144056)

Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. * Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America * Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact * Helps reveal why public relations is useful to society and how it has developed a negative public reputation * Includes practical debate about power issues in public relations theory and practice * Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

Product details

• Format Hardback | 152 pages
• Dimensions 160 x 228 x 22mm | 358.34g
• Publication date 22 Dec 2006
• Publisher John Wiley and Sons Ltd
• Imprint Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
• Publication City/Country Chicester, United Kingdom
• Language English
• ISBN10 140514405X
• ISBN13 9781405144056

Download It's Not Just PR : Public Relations in Society (9781405144056).pdf, available at ebookdownloadfree.co for free.

GET FREE NOW