Consumer Psychology: A Study Guide to Qualitative Research Methods (9783847407720)

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Product details

• Format Paperback | 166 pages
• Dimensions 148 x 210 x 10mm | 249g
• Publication date 19 Apr 2016
• Publisher Verlag Barbara Budrich
• Publication City/Country Leverkusen, Germany
• Language English
• ISBN10 3847407724
• ISBN13 9783847407720
• Bestsellers rank 51,751

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